Evidence from category reviews

“We walked into the Q3 review with filters for channel and pack size already agreed. The first pass still needed clearer labels on share charts, which they fixed within a week — after that the buyer meeting ran on the numbers instead of slide edits.”

“The keep–watch–exit list cut three duplicate SKUs we had argued about for months. I would have liked store-walk photos attached to every exit candidate; we added those ourselves for the final pack.”

“Seeing lift beside discount depth changed which multi-buys we defended with the retailer. The brief was short enough to print for a standing meeting.”

“The pack arrives the morning before our huddle. Commentary is specific to our exceptions, not a generic market note — though one month landed a day late when our extract dropped after noon.”