Engagement
Promo Lift Visualization
Charts and narrative that show which promotions moved volume — and which only discounted loyal buyers.
Who it is for
Category managers and trade marketers comparing promo calendars.
Result
A clear visual brief you can take into retailer or internal trade meetings.
Provider
Future Routehub visualization consultants
Preparation
Share promo calendars and matching sales extracts.
Constraints
Overlapping promotions without clean dates reduce precision.
Included
- Baseline vs promo period comparison
- Lift and discount depth charts
- Brand and pack-size cut
- One revision after feedback
Not included
- Media buying recommendations
- Creative production for POS materials
Process
- Campaign list intake
- Lift calculation
- Chart pack
- Walkthrough call
Submit your next campaign set for a lift brief.